Retail ROI

Retailers are in the business of matching up shoppers with products and making money on the resulting transaction. That is exactly what the mission of the digital signage should be. This medium needs to both increase sales and save costs as compared to traditional in-store communications.

By doing this the retailer will not only see ROI but real profits from the use of their display units.

The Strategy Institute of Toronto reports that in the retail sector digital signage receives 10 times the eye contact of static signage and boosts sales of new products advertised on in-store digital signage by 30 to 300 percent.

In a retail environment there are a lot of variables which if carried out correctly will lead to a positive outcome. From the position and size of the screen to the content displayed on the screen, when properly executed, in-store digital signage can reinforce purchase behaviour or create an impulse to make incremental purchases. To accomplish this, the content has to be targeted, the merchandise needs to be close to the message and the call to action needs to be clearly communicated. If you can accomplish that, you can logically anticipate sales significantly greater than traditional signage.